The paper deals with the concept of comics as a product of informational culture, a drawn story or story in pictures.The emphasis is on the fact that graphic stories could be considered not only as a subspecies (additions) of ucsb gaucho blue any of literature genres, but as a complete information product or even a kind of art.It is stated that today comic books have become the subject of study in various fields of knowledge.Comics place as a graphic novel in the la rams crop top information environment of Ukraine is considered.